Alex James – Message Matters Most

Here’s What You Get Inside:
Get the step-by-step Messaging Clarity System that:
Positions your business
Uncovers your brand’s differentiated message
Gives you the exact words to express it simply
And it’s only 84 minutes (because courses shouldn’t take weeks to complete).
Lesson 1
Understand why most marketing feels the same.
See the impact a singular, powerful message makes.5 minutes 6 seconds
Lesson 2
Get clear on what positioning is & the 2 types of positioning.
Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds
Lesson 3
Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds
Lesson 4
Get clear on exactly what your customer actually wants from you.
Determine what level of education they need before they’ll feel comfortable buying.13 minutes 18 seconds
Lesson 5
Get clear on the 5 possible stages your category is in today.
After this lesson, you’ll know what you should lead with.13 minutes 14 seconds
Lesson 6
Discover the 9 core Positioning Narratives.
After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds
Lesson 7
These days, brands need more than products – they need opinions.
After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds
Lesson 8
Get the precise wording formula to convey your value – fast.
After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds
Lesson 9
Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds